Nobody wants to miss out on a good opportunity.īy driving a sense of urgency and triggering fear-of-missing-out ( FOMO), limited-time offers nudge consumers to make a quick decision about a potential purchase. Let’s see how you can achieve similar results with one promotional email type at a time. Writing high-converting promotional emails is the key to increasing your email conversions, and exceptional e-commerce brands know this well. With well-written promotional emails, it doesn’t take much to convince prospects to buy from you again and again. In a SaleCycle study, over 50 percent of respondents said that they buy products from marketing emails once a month. Promotional emails can take many forms, such as weekly newsletters, sales promotion emails, and customer retention emails, among others. Unlike transactional emails that inform customers about their order or account information, promotional emails typically serve the purpose of converting subscribers into customers, and customers into brand advocates. Giveaway Emails What Is a Promotional Email?Ī promotional email is a type of email that businesses can use to promote their products and services.
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